# Founderpath product updates flow: 12 emails

See every email Founderpath sends in its newsletter: 12 emails over 3 months. Remix the whole sequence onto your brand with Brew.

Canonical: https://brew.new/browse/flows/founderpath.com/product-updates

- Brand: [Founderpath](https://founderpath.com)
- Type: Newsletter
- Category: Newsletter
- Length: 12 emails in 3 months

## Emails

### 1. raised $20m, still owns 50%

First email · Newsletter

(how Jeremy structured his cap table)

[Read this email](https://brew.new/browse/templates/email/pt1_k97k9q2gjdnrn57q1kzvs5n4k18e49r0.md)

### 2. SaaS affiliate playbook

7 days after email 1 · Newsletter

Michał Suski: $3.5m revenue

[Read this email](https://brew.new/browse/templates/email/pt1_k97ve4fsgs8ksfn1wzdjtw02a18e5ztg.md)

### 3. I'm promoting your SaaS event

7 days after email 2 · Newsletter

(542+ review page, thousands of monthly visitors)

[Read this email](https://brew.new/browse/templates/email/pt1_k97pxc1p7z119xwg7t8h6e2zf18e5z7b.md)

### 4. what do you repay for a $100k advance?

7 days after email 3 · Newsletter

every SaaS founder should read this before signing anything

[Read this email](https://brew.new/browse/templates/email/pt1_k97y0gxcnanw7e1sk0v7g67df98e5e66.md)

### 5. have you seen this founder ownership report?

7 days after email 4 · Newsletter

Carta tracked 50,000+ startups to track dilution per round

[Read this email](https://brew.new/browse/templates/email/pt1_k97s3bwta2hr6yr9bkz8yp35298e59vm.md)

### 6. podcast/14k downloads in one week

14 days after email 5 · Newsletter

(this tactic doesn't take any equity away)

[Read this email](https://brew.new/browse/templates/email/pt1_k97x89edegy4sx3p9s6wtwxy3d8e5yxx.md)

### 7. three questions to ask before raising

7 days after email 6 · Newsletter

(math behind two different deals, with examples)

[Read this email](https://brew.new/browse/templates/email/pt1_k97n0g9fmvsq3q6aajcwkcrgrn8e5jf8.md)

### 8. my media flywheel (no ad spend)

2 days 22 hours after email 7 · Newsletter

how I turned 13m downloads into a customer acquisition machine (free live event)

[Read this email](https://brew.new/browse/templates/email/pt1_k97tsyy6aehzhqna690k6kjabx8e56tv.md)

### 9. 8 numbers investors check first

4 days 2 hours after email 8 · Newsletter

know these metrics/KPIs (cheat sheet inside)

[Read this email](https://brew.new/browse/templates/email/pt1_k97w6t8g98bqf6cwaec1rhed398e55vr.md)

### 10. raised $380m/kept 2.6% (Jared's story)

7 days after email 9 · Newsletter

now he structures funding options like this

[Read this email](https://brew.new/browse/templates/email/pt1_k97qda23dbk9dkep527b129y6n8e4ss1.md)

### 11. SaaS salary benchmark data

7 days after email 10 · Newsletter

(data from 428 companies)

[Read this email](https://brew.new/browse/templates/email/pt1_k97k1g1qxgv1xhw0f9bys5czn18e4rg1.md)

### 12. vertical SaaS/is software enough?

7 days after email 11 · Newsletter

(data from 16,000+ companies)

[Read this email](https://brew.new/browse/templates/email/pt1_k97ysbmfmqckfpg254d4am14zs8e5kwf.md)

## Related

- [Remix this flow on your brand](https://brew.new/browse/flows/founderpath.com/product-updates)
- [All email flows](https://brew.new/browse/flows.md)