# TikTok and Amazon growing in unexpected ways

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smartscoutinsight

TikTok Shop is Different

I lost my top teammate at SmartScout as he chased a business selling on TikTok Shop. That's when I started to really learn how this market is different.

Having sold and studied the platform, it's clearly succeeding where other social medias have failed.

It's building brands.

It's an opportunity that is still on the up swing.

I released a little documentary on what's different.

Check it out!

TikTok Shop is Dominated by Chinese Sellers

For the past six months, I was convinced that TikTok Shop was the new blue ocean. A place that young brands can start.

That it was almost "easy".

I was wrong.

Early data shows that 80% of unit sales go to Chinese Sellers.

Is that a big deal?

Yes. It means it's a very competitive market. It also is a bit telling on the categories that are doing well on TikTok and the categories that just aren't.

What's strong???

Womenswear. And lots of it.

I'm working on this data set right now. Nothing to share right now, precisely. But I just had to share what I found.

I had to.

Search Query Performance... with History

If you hear someone utter the three magic words "Search Query Performance"...

You know this person is in the weeds.

They also have "unlocked" brand analytics through brand registry.

This report has been the most significant dataset Amazon has given to sellers.

But as good as the data is... it's unwieldy. To put together weeks and months of data is a tall task.

So that's why we are excited for our new Search Query Performance (SQP) view inside SmartScout. If you have Brand Registry, simply connect your account, and we'll start pulling in all the data Amazon lets us!

You can now view your SQP data from a brand, a product, or a keyword on a week-by-week basis. The devil is in the details, and we're excited for all the details we're giving.

Amazon Fresh finally works?

Fresh Grocery categories are finally working. It's still early days but Amazon is finally becoming what they've always dreamed of.

A grocery store.

No really, they've wanted to go after this category for 15 years. But finally it's clicking.

Here are some high-growth categories.

Seller Fulfilled Prime is getting faster

Amazon is delivering faster and faster. It appears they're expecting that out of their SFP partners.

Tighter thresholds required to stay in the business.

If business doesn't feel like this, then I don't want it.

-Scott Needham

60804245

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