# Personalization at scale

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Brand: beehiiv.com
Category: newsletter

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## Email content

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Hey there,

Growing an engaged audience takes more than just consistent publishing. You need a way to educate, engage, and nurture your subscribers at scale.

With beehiiv’s suite of automation and personalization tools, you can build deeper, more meaningful connections with your audience—no matter how large your list.

Automations

Boosts

Best-in-class newsletters like Axios, theSkimm, and The Hustle rely on dozens of automated journeys to ensure subscribers receive the right message at the right time. Now, you can do the same.

With Automations, you can build multi-step email journeys triggered by subscriber actions like signing up for your newsletter or upgrading to a premium plan.

Segment Sends

With Segment Sends, you can deliver emails to just an individual segment of readers. A few common use cases:

Sending a re-engagement campaign to readers before removing them from your list

Identifying top readers and sending them a promotional offer

Contacting a group of subscribers who recently signed up from a specific event or webinar

Personalization

personalization

With Custom Fields, you can import, add, or update different attributes associated with your readers, like first name, occupation, etc.

Using these fields, you’re able to…

Create segments based on these values

Use merge tags directly in emails to customize your messages

“Hello first_name!”

Both Automations and Segment Sends are only available on our paid plans. Take advantage of them by starting a 14-day free trial (no credit card required), or upgrade today so you never lose access.

START YOUR 14-DAY FREE TRIAL

Best,

Tyler Denk

CEO @ beehiiv

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©2026 beehiiv

228 Park Ave S., New York, NY 10003

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