# A marketer’s guide to AI agents

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A marketer's guide to AI agents

Hi John,

You're under pressure to use AI for something, even if no one's made it clear what, or why.

A marketer's guide to AI agents starts somewhere more useful: the customer problems worth solving first. It's honest about where an agent helps and where a predictive model or a smart experiment does the job better.

Get the guide to uncover:

What generative AI is (and isn't), and why that distinction matters before you build

The 5 roadblocks between marketers and the personalized customer relationships they want, and how AI agents clear each one

The 4-step framework for launching your first AI agent and proving ROI

Download now

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