# Allow us to Reintroduce Ourselves, Meet Kustomer Architect

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KustomerArchitect

Hi there,

The industry has spent years measuring AI by the wrong yardstick: Deflection rates, handle time, or tickets closed.

We say: those metrics were never the point.

Our CEO, Brad Birnbaum’s, take in CMSWire: "We have been deploying AI to close interactions when we should be deploying it to open relationships."

Not anymore.

We’re launching Kustomer Architect, a new layer of our AI-native CX platform designed to connect AI, customer context, workflows, and human agents around business outcomes: retention, loyalty, operational efficiency, and revenue growth.

We’ve been building a platform where the goals layer, execution layer, data layer, and observability layer are all one system.

We see three paths forward… but only one of them leads somewhere worth going.

Bolt AI onto existing support platforms, creating more fragmentation across systems and workflows

Add standalone AI tools that feel modern but lack customer context and operational depth

Rethink the CX foundation entirely with a platform built for AI, humans, workflows, and outcomes from day one

We are built for that third path.

If you’re looking to elevate your brand’s customer experience, you need to transform from the ground up in the age of AI. Ready for a demo? See for yourself how Kustomer allows CX teams to drive meaningful results.

The Kustomer Team

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Kustomer

830 Morris Turnpike, Short Hills, NJ

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