# Getting started with video

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Brand: imgix.com
Category: newsletter

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## Email content

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Hi there,

Last week we launched five new video features. If you haven’t had a chance to dig in yet, here’s the short version: our video now handles everything from quick product clips to longer-form content, all through the same URL-based API you use for images.

A few things your team can do right now:

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Short and long-form video

Process and deliver video up to 30 minutes through the same workflow you already use for images.

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Format and bitrate control

Set output format (MP4, WebM) and target bitrate to match the context. A product demo on your help center doesn't need the same bitrate as a hero video on your homepage.

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Adaptive streaming

Add fm=hls or fm=dash to any video URL. Viewers get the best quality their connection allows, automatically adjusting in real time.

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AI captions and translations

Generate captions from your video's audio and translate them into nearly 100 languages. Accessibility and localization without a separate vendor or manual workflow.

No new SDKs, no separate video infrastructure. If you're already on Imgix, you already have access.

Explore the video docs →

The Imgix Team

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bluesky-Feb-10-2025-09-43-34-7616-PM

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Imgix Inc, 535 Mission St., San Francisco, California, United States

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