# 80% of AI-assisted searches end without a click

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## Email content

AEO Playbook Banner .png

Hello John,

More than two-thirds of Google searches now end without a single click, and when an AI-generated summary appears, that number climbs to roughly 80%.

Your customers aren't just browsing your website anymore. They're asking AI engines for recommendations, comparisons, and answers. If your product data isn't structured, complete, and trusted enough for machines to interpret, your products aren't ranking lower. They're invisible.

We call this The Invisible Shelf: the hidden layer of digital commerce where products exist online, but AI engines can't find, understand, or recommend them.

The Invisible Shelf: A Working Guide to Getting Your Products Seen, Trusted, and Recommended by AI cover page.png

Get Off The Invisible Shelf

The AEO Playbook is your working guide to making products visible, trusted, and recommended by AI.

Building on Part 1 of our agentic commerce series, it moves from landscape to action: how AI engines evaluate your catalog, the four pillars of AEO, and audit checklists to find and fix your biggest gaps first.

Download Now

Inside, you'll find:

Why strong SEO rankings no longer guarantee AI visibility, and why 47% of AI Overview citations come from pages ranking below position five

The four pillars of AEO: Structure, Authority, Freshness, and Relevance

The five dimensions of a machine-ready product catalog

Practical domain, product, and content audit checklists to help you find and fix your biggest gaps first

AI-powered search is projected to influence $750 billion in U.S. consumer spending by 2028. The brands that get recommended will be the ones whose product data speaks for itself.

Download Now

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