# Ad Law News and Views: April 2026

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While temperatures are heating up and

calendars are filling with summer travel

plans, our attorneys are continuing to

track the latest trends and developments

across the Ad Law landscape. Whether

you're heading to the airport, the

beach, or simply catching up between

meetings, our recent webinars are

available on demand so you can stay up to

speed wherever summer takes you. Here are

a few recent highlights:

•

Gonzalo Mon

and

Geoffrey Castello

teamed up to host "False Urgency,

Real Risk: Navigating the Rise of Email

Marketing Lawsuits," which covered

the Brown v. Old Navy case

and the wave of lawsuits alleging that

retailers across industries used

misleading email subject lines in

violation of Washington law and similar

state statutes

Watch the full recording here.

•

Alysa Hutnik

and

Paul Singer

launched their new surveillance pricing

webinar series with "Pricing 101: Key

Considerations Across Privacy and Consumer

Protection."

The session examined the evolving

pricing landscape, including the growing

overlap between pricing practices,

privacy concerns, and consumer

protection scrutiny.

Learn more here.

• We also launched our new and improved

State Attorneys General webinar series

page, featuring recordings, slide decks,

and blog posts from dozens of programs

with current and former guests from

Attorneys General offices across the

country covering key enforcement

priorities and emerging regulatory trends.

Explore more content here.

UPCOMING WEBINARS

2026 State AG Webinar Series: Maine

Wednesday, June 10, 2026 | 2:00 p.m. -

3:00 p.m. ET

Please join us for a webinar featuring

special guest speakers:

• Aaron Frey, Maine Attorney General

• Christina Moylan, Division Chief,

Consumer Protection Division

They will be joined by Kelley Drye State

Attorneys General Practice Chair

Paul Singer, Special Counsel

Abby Stempson, Special Counsel

Beth Chun, and Senior Associate

Andrea deLorimier. Guest speakers will cover consumer

protection in Maine, with further details

to follow closer to the webinar date.

Register here.

A Deep Dive into Surveillance Pricing

Wednesday, June 24, 2026 | 11:30 am -

12:30 pm ET

Privacy and Information Security practice

chair

Alysa Hutnik

and State Attorneys General practice chair

Paul Singer

will host the second session of our

pricing series, "Surveillance Pricing

and Beyond: Navigating Today's

Pricing Landscape." This session

examines how the use of consumer data to

inform pricing decisions is drawing

increased scrutiny from both privacy and

consumer protection regulators. We'll

cover key considerations around

transparency, consent, and data use, along

with proposed legislation and practical

steps to mitigate enforcement and

litigation risk.

Register here.

LATEST UPDATES

Get these and other stories in real time

when you subscribe to the

Ad Law Access blog.

Privacy Perspectives Podcast: State

Legislation — What's Moving and

What It Means

In this episode of Privacy Perspectives,

Alex Schneider

is joined by

Laura Riposo VanDruff,

Salim Rashid, and

Joseph Cahill

for a focused discussion on what has

become one of the most active state

legislative seasons for AI regulation. The

group maps the landscape across five

emerging categories of AI bills —

companion chatbot disclosures, deepfake

and watermarking requirements, frontier

model transparency obligations,

algorithmic discrimination rules, and AI

liability frameworks — and examines what

the pace of activity means for companies

trying to build durable compliance

programs. They also talk about

Colorado's recently passed SB 189,

which is effectively a repeal and

replacement of the original Colorado AI

Act, what changed, what was removed, and

the associated compliance planning

challenges.

NAD Determines 100% Claims Aren't

100% Clear

SharkNinja makes the Shark NeverChange Air

Purifier MAX. Ads for the air purifier

show a display on the product that reads:

"Clean Air 100%." In a recent

Fast-Track SWIFT challenge, Dyson argued

that consumers are likely to interpret the

claim as meaning complete removal of all

impurities from the air.

FTC's "Future of Consumer

Financial Protection" Workshop:

GLBA Pretexting and FTC Consumer Redress

Priorities

On May 14, 2026, the FTC co-hosted a

workshop with George Mason University Law

School's Institute for Consumer

Financial Choice. The workshop examined

developments in the financial services

sector in the last five years, and

featured opening remarks from Chris

Mufarrige, Director of the FTC's

Bureau of Consumer Protection. The

workshop provided an opportunity for

Director Mufarrige to reiterate the

FTC's support for Gramm‑Leach‑Bliley

Act (GLBA) pretexting as an enforcement

tool in the wake of

AMG Capital v. FTC.

Homeaglow to Pay $2.3 M over

Auto-Renewals and Review Claims

The same week the FTC announced that

Shutterstock had agreed to pay $35 million

to

settle

a suit over its automatic renewal and

cancellation practices, the Washington AG

secured a $2.25 million settlement with

cleaning service Homeaglow over its

automatic renewal practices and review

claims.

Shutterstock to Pay $35 Million Over

Auto‑Renewal and Cancellation

Practices

According to a complaint filed by the FTC,

when the FTC filed a

lawsuit

against Adobe over its subscription

practices in 2024, people at Shutterstock

took notice. When an employee referenced

the lawsuit in a Slack communication and

worried that Shutterstock would "be

next," a Senior Product Manager

responded: "hopefully we can get away

with it." Now we know the answer.

AG CHRONICLES

Be sure to check out

AG Chronicles: a monthly newsletter breaking down

State Attorneys General consumer

protection issues and highlighting news

from the states. You may subscribe

here.

For more information about the Advertising

and Marketing Practice group, click

here.

CONTACTS

Donnelly McDowell

Practice Chair

Kate Black

Aaron J. Burstein

Alysa Z. Hutnik

William C. MacLeod

Gonzalo E. Mon

Dana B. Rosenfeld

Paul Singer

Christie Grymes Thompson

Laura Riposo VanDruff

John E. Villafranco

Beth Bolen Chun

Mason Fitch

Ioana Gorecki

Céline Guillou

Katherine N. Rogers

Abby Stempson

Alex I. Schneider

Jennifer Rodden Wainwright

Andrea deLorimier

Austin J. del Priore

Meaghan Donahue

Cristina Ferretti

Katrina Hatahet

Darby Hobbs

Salim Rashid

Follow us on

LinkedIn

or

Instagram. Visit us at

kelleydrye.com.

©2026 Kelley Drye & Warren LLP. All

Rights Reserved.

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