# What top CX teams are doing before BFCM 2026 hits

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## Email content

Email_BFCM Guide

Hi John,

BFCM 2026 won't be won by whoever cuts prices the deepest. It'll be won by whoever delivers the smoothest, fastest, most trustworthy experience once the cart is full. That's true no matter what you sell.

We put together BFCM 2026: The Holiday Readiness Guide for CX Organizations, a practical breakdown of the five things worth fixing before November:

Self-Service Foundations: get your knowledge base AI-ready before the rush

Workflows & Automation: build flows that hold up under 10x volume

Apps & Integrations: give agents full context instead of six open tabs

Post-Purchase & Retention: make the post-purchase window pay off

Maximizing AI: deploy AI in phases, not one big leap

None of it requires ripping out your stack. It's about making the one you already have work harder before the volume hits.

Get the guide (no form!)

P.S. Jerome's Furniture cut its cost per contact by 40% and its average speed to answer by 97% after rebuilding its BFCM workflows with Kustomer. See how, inside.

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