# Why your text isn't popping (and how to fix it)

Canonical: https://brew.new/browse/templates/email/pt1_k97jz1yem3xsvwm98gx63szcg18e5129

Brand: animoto.com
Category: newsletter

![Preview of Why your text isn't popping (and how to fix it)](https://cdn.brew.new/email-preview-fc0f821bdf084efe-tracking_r57w4dyjme77fhka4sts75py558dvatv-1789000052104.png)

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Animoto

My projects

Tips from a Template-teer / Lucas, Sr. Product Marketing Manager

Hi there,

If your audience is squinting to read your text, you've already lost them.

To make text pop, follow a simple rule: light text? Dark background. Dark text? Light background.

Try this free online tool to score your color combinations for readability or get help choosing a high-contrast color palette.

Here’s a template that does it well:

GIF showing how to make light text pop on dark backgrounds

Use this template

💡 Bonus tip: You can always apply transparency effects to any elements you add to your video. These help create layers and improve legibility without creating a distraction.

Try it out with these templates for upcoming holidays and events:

Father's Day Card

Happy Graduation

Celebrate Pride

See you next week with another tip and more templates!

– Luca

Template-teer and devoted cat dad

Animoto

Animoto Inc.

848 N. Rainbow Blvd. #3017

Las Vegas, NV 89107

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