# Your product is your best sales rep.

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Brand: attio.com
Category: newsletter

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## Email content

Attio

Most teams treat their free trial as a cost to minimize.

Elena Verna, Head of Growth at Lovable, thinks the opposite. At Lovable, freemium is a marketing budget line. They give away millions of dollars of their own software every year because the product, in people's hands, converts better than any campaign they could run. The lead gen gate isn't a form. It's the experience of having the product already. In GTM Atlas, Elena explains how to build a capture engine around that idea.

In Attio, every trial signup lands as a record automatically, so your team always knows who to follow up with and when. Log back in and take a look.

Start your free trial

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