# What AI should actually own.

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## Email content

Attio

Most teams bolt AI onto the sales motion they already have and wonder why the results are modest.

Rati Zvirawa, Senior Director of Product at Fin, makes a sharp distinction between AI that assists and AI that owns. The first path makes your existing team slightly faster. The second asks which parts of the funnel an agent can run end-to-end, and redraws the human roles around what's left. That's where the real leverage is. In GTM Atlas, Rati explains what that motion looks like in practice.

Attio Workflows let you automate the repetitive parts of your sales process so your team focuses on the conversations only a human can have. Log back in and explore what's possible.

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