# Improve your results with A/B testing!

Canonical: https://brew.new/browse/templates/email/pt1_k97ms8pmhxwn7e18rhf9f7j8c58e460r

Brand: sendpulse.com
Category: newsletter

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## Email content

SendPulse

Hello Alex Reed,

Did you know that you can easily improve your email campaign results?

A/B tests allow you to compare different subject lines or email content and send the version that receives the best engagement.

Try A/B test

Here are some short instructions on how to run an A/B test:

Click “Create a campaign” and then enable the “A/B Test” option.

Specify the number of email versions that you’re going to test.

Then select criteria for your test:

Sender name — this will help you to find out how your sender’s email address will affect your email open rate. To run a test, you should specify the sender name and email address for each version of your email.

Subject line — this will show you which of your email versions will bring a better open rate. To launch a test, create different variants of the subject line you want to compare. When testing, you can also add emoji or personalization to your subject lines.

Email content — this will reveal how the structure and design of your email template affect the number of clicks.

Your A/B test will be sent to test groups. Then, depending on the test results, you can send the winning campaign to the rest of your subscribers automatically or manually. Read more about A/B testing in our Knowledge Base.

If you have any questions feel free to contact us. We are available 24/7.

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Best regards, SendPulse Team

sales@sendpulse.com

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