# Agent Hour 012: A viral closing gift, encouraging stats from NAR… Canonical: https://brew.new/browse/templates/email/pt1_k97n9gphyyfdkxdx9a31ezf2vn8e4h9j Brand: curaytor.com Category: newsletter ![Preview of Agent Hour 012: A viral closing gift, encouraging stats from NAR…](https://cdn.brew.new/email-preview-4edfef4357e03897-tracking_r57jhebe8thshn33kb1xepg4qd8dv4ar-1789004673167.png) ## Email content Curaytor ISSUE 012 · JUNE 25, 2026 YOUR WEEKLY MARKETING PULSE CURAYTOR’S AGENT HOUR JUNE 25, 2026 3-minute read • Real estate marketing intel Welcome to Curaytor’s Agent Hour. Every week: something from us, an Instagram post we think you should see, and the social media updates that matter most for your business. ■ FROM US LISTING PROMOTIONS Your listing promoted. We handle the whole thing. Getting a listing to market fast matters. Getting it in front of the right people matters more. That’s exactly what our Listing Promotions service does for you. For $149 per listing, we build a branded landing page around your property, write and design the social posts, and give your seller a live Seller Report they can check anytime. You stay focused on the client. We take care of the marketing. Got a listing coming up or an open house this weekend? Reply to this email with the details and we’ll get it moving. ■ COOL IG WE SAW @sellingthesuburbs: POV: It's closing day and I'm your agent @sellingthesuburbs on Instagram Amanda Albrecht filmed herself assembling a closing gift for her buyers: a house-shaped wicker basket stuffed with a furniture assembly kit, wine and cheese, snacks, a picnic blanket, and custom “Welcome Home” balloons. Her caption was a simple POV: It's closing day and I'm your Realtor. Most of her posts get a few hundred to a couple thousand likes. This one hit 20.5K likes and 1.9K comments. She even built out a full LTK shopping list so other agents could copy the kit. The lesson: closing day is one of the most emotional moments in a client relationship. Show what you do there, and people share it. ■ WHAT’S NEW IN SOCIAL 01 LINKEDIN Real content gets more room to land. LinkedIn is rolling out stronger filters to reduce low-value AI-generated content and crack down on bot activity. Posts that look templated, generic, or light on original perspective will be deprioritized. For agents who already show up authentically, this is a real advantage. Less noise means your content has more room to reach the right people. 02 INSTAGRAM Your feed, your topics. Instagram is rolling out “Your Algo” to all English-speaking users worldwide, letting people fine-tune their Reels feed by adding or removing topics based on their interests. For a limited time, users can select their top three interests to prioritize. For agents, this is a reminder that Reels content performs best when it speaks directly to a specific audience. Topic-focused content is more likely to reach people who actually asked to see it. 03 FACEBOOK Facebook gets a feed refresh. Facebook is rolling out a redesigned “For You” feed with a cleaner, more immersive layout, a new post composer, and friend recommendations based on shared interests. The platform is also adding an algorithm refinement tool so users can shape what they see. For agents, this matters: if Facebook is part of your mix, polished content with strong visuals is going to stand out more as the feed gets a cleaner look. ■ BY THE NUMBERS 35% of May buyers were first-timers — the highest share since June 2020. Affordability gains are pulling people off the sidelines. Source: NAR, June 2026 29 days: the median time homes spent on market in May — down from 32 days in April. Demand is picking up. Well-marketed listings are moving faster. Source: NAR, June 2026 3.2% increase in existing home sales, both month-over-month and year-over-year. Buyers are adapting. The market is moving again. Source: NAR, June 2026 ■ WORTH KNOWING FROM THE BLOG How to Market a Real Estate Listing in 2026 Every agent knows they need to market their listings. Fewer have a clear, repeatable system for doing it well. We just published a full breakdown of what actually works right now — from landing pages and social content to seller reports and paid promotion. Worth a read before your next listing appointment. Read the Post PASS IT ON Know an agent who’d find this useful? Agent Hour goes out every Thursday. Forward this, or send them the link to subscribe. Subscribe to Agent Hour Curaytor, 500 N. Commercial Street, Suite 502, Manchester, NH 03101, United States You’re receiving this because you’re subscribed to Curaytor’s marketing list. Unsubscribe • Manage preferences [Open and remix this design](https://brew.new/browse/templates/email/pt1_k97n9gphyyfdkxdx9a31ezf2vn8e4h9j) [Browse email designs](https://brew.new/browse/templates)