# TikTok Shop by the numbers in 2026

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TikTok Shop at the Macro Level

TikTok Shop feels like Amazon about 12 years ago.

There's something unique about it.

Creators promote products with as much passion as brands.

This is starting to have an impact at the macro level. This is growing categories across the internet.

Enter the TikTok Shop Subcategories tool.

Inside SmartScout you can get a real quick idea how it's impacting your category.

Is it big? Is it small?

Is this because TikTok Shop is different or is it because no on has done it well so far.

Let me dispel a few notions:

Q: TikTok Shop is only for "cheap" products!

A: Some categories sell at prices HIGHER than Amazon

Q: TikTok Shop is only for Gen Z!

A: My colleague Michael White says his average customer is 55 years old

Q: TikTok Shop won't work in my category!

A: See for yourself! We have data on every TikTok category (and it's connected Amazon category!)

If you want to give our TikTok data a test spin. Use Coupon Code: TIKTOK2026 for 25% off any plan.

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