# Your fall pipeline starts this week

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Brand: curaytor.com
Category: newsletter

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## Email content

August can feel like an in-between month.

People are traveling, schedules are inconsistent, and it’s easy to tell yourself that business will pick back up after Labor Day.

But the agents who have a strong fall don’t start building that pipeline in September. They're laying the foundation right now.

This week, make a list of 20 people in your database who could buy, sell, or introduce you to someone in the next 90 days.

Sort them into two groups:

10 people you should call personally.

10 people who need a useful follow-up, like a home value update, a market snapshot, or a few relevant listings.

That’s it.

All you need a clear group of people, a reason to reach out, and a plan to stay in touch after the first conversation.

Because “work your database” is too vague to be useful.

Call the people in group one with a specific reason in mind. This is not a generic "just checking in" call. It doesn't even have to be real estate related. Maybe you drove by a restaurant you saw them at once, or you saw pictures they posted of a recent family vacation. Approach them like a person, not a prospect.

You're probably a little less familiar with the folks in group two. For them, craft something useful... and a little more specific than you'd create for a generic email. Send them a light version of a CMA or a question about a home you recently saw hit the market in their neighborhood.

Spread these out over a week. That's 2 phone calls and 2 emails a day. This plan gives you plenty of time to work with your current clients, while making sure you have more clients to work with next month and beyond.

Chat Soon,

Sheryll @ Curaytor

P.S. Wondering what to send the rest of your database? Our team crafts two emails for our clients every single week: one highlighting a recent blog post and another that covers the latest stories in real estate. Want to know what that looks like? Just reply "C-Drop" to this email and I'll send you a recent example.

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