# The case for sending fewer emails

Canonical: https://brew.new/browse/templates/email/pt1_k97qg8mh8qzsnmf9ffe4kdfvd98e565m

Brand: onesignal.com
Category: newsletter

![Preview of The case for sending fewer emails](https://cdn.brew.new/email-preview-f5e71a597cdd0b77-tracking_r57q4y1w2ktsjtwqdv78vyc2vs8dta9d-1789012614620.png)

## Email content

V2sky-mavis-6a-stacked-bar.png

When people own real assets in your game, a generic message doesn't just get ignored. It costs you trust.

Sky Mavis, the team behind Axie Infinity and Ronin, rebuilt their messaging around one principle: relevance over reach.

Automated Journeys vs. manual sends

Behavior based segmentation vs. static lists

Channel based messaging vs. singular sends

Email open rates went from 13-18% to consistently above 20%, with some sends hitting 30%. Not from sending more, but sending less to the right people.

Read the full story

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