# 15–30% fewer check-ins this summer – bad luck or bad planning?

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Brand: virtuagym.com
Category: newsletter

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Virtuagym_logo@1x (1)

22

Hi there,

You know the pattern: school holidays start, classes run half-empty, members go quiet and somewhere between vacation season and fall planning, you lose exactly the people who meant to come back.

Riding out summer passively means giving up your best lever for a strong September.

That's why we built "Beating the Summer Slump" – a free guide with the strategies smart studio operators use to turn summer into a growth season, not a survival season.

Inside the guide

✅ Why the summer dip is predictable, not random and how to close the gap between members' intent to return and actually returning

✅ Why discounting backfires in summer and what to offer instead so it feels like a deliberate choice, not a consolation prize

✅ Your 90-day blueprint: July (Adapt), August (Retain), September (Convert)

👉 Get your free September comeback plan now.

Download the ebook

Best,

Your Virtuagym Team

P.S. Summer's already underway – every week without a plan is one you won't recover in September.

About Virtuagym

Virtuagym offers an innovative fitness software platform for member engagement, coaching, and club management. The platform is a complete ecosystem featuring integrated mobile apps, training and nutrition coaching modules, progress tracking, online coaching, business analytics, member and staff administration, scheduling, billing, access control, and more.

With over 200 employees and offices in Amsterdam and South America, Virtuagym supports more than 35 million consumers, 10,000+ health clubs, and 50,000+ trainers worldwide, including Mrs Sporty, XSport, fit20, Fitness Park, and many others.

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Virtuagym, Prinsengracht 915, Amsterdam, Noord-Holland 1017 KD, The Netherlands, +31(0)20 716 5216

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