# A long-overdue thank you from The Product Universe!

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A long-overdue thank you from The Product Universe😄

The Product Universe was a success because of you — the users, partners, builders, customers, speakers, nominees, and product-obsessed teams who showed up, asked questions, shared ideas, and helped push the conversation forward.

The big message from tPU was clear: the future of e-commerce is becoming AI-assisted, API-driven, and much more operationally intelligent.

And summer is a pretty great time to start playing with what comes next.

Here are the big things to explore:

MCP

Connect product data, commerce capabilities, and AI workflows in a more structured way. This is where your catalog, APIs, and agentic commerce ideas can start becoming something real.

Explore the Open Source MCP Server: Connect your local environment to Crystallize.

Flare AI

Use AI to move faster on product enrichment, translations, content work, and the operations that normally steal too much time from already busy teams.

Try Crystallize Flare: Turn your messy CSVs into a structured, AI-ready schema today.

Mass operations

Bulk updates, imports, pricing, inventory, catalog changes — all the “please not another spreadsheet” work. Mass operations are becoming smarter, faster, and much more agent-friendly.

Discover how to execute large batches of Crystallize mutations at scale by uploading a single JSON file through Crystallize Mass Operations.

Plugins & Marketplace

The new plugin ecosystem opens up more ways to extend Crystallize, connect workflows, and shape the platform around how your business actually works.

Learn how to build server-hosted applications that extend the Crystallize UI using secure iframes and context-aware backend tokens by exploring Crystallize Plugins.

Huge congratulations, and thank you as well, to all the Crystallize Awards nominees and winners.

Partner of the Year 2026

Nominees: TRY, Omega Point, Maximer, Knowit, ZCO

Winner: ZCO

Best Product Storytelling 2026

Nominees: Sandqvist, Plantasjen, Schaap en Citroen, Mitsubishi Electric, Motor Part

Winner: Schaap en Citroen

Best Subscription Commerce 2026

Nominees: 1881, Aschehoug Skole, Kokkeløren, Nomono, Archispace

Winner: Aschehoug Skole

Best B2B Commerce 2026

Nominees: Norsk Gjenvinning, Kolly, Aschehoug Skole, Cappelen Damm, BOS Lastebil

Winner: Kolly

To every nominee: thank you for showing what ambitious product experiences can look like. To every winner: massive congratulations. You are helping set the direction for what modern commerce can become.

Now, make the most of the summer.

Try the new features. Explore MCP. Play with Flare. Look at what mass operations can remove from your day. Think about where plugins can make your setup more flexible. And, most importantly, keep telling us what you need next.

Because the future of e-commerce and AI will not be built in a vacuum. It will be built by the people who use the tools every day.

Thanks again for being part of The Product Universe.

Explore MCP, Flare, and more in Crystallize

Cheers!

Bård Farstad

CEO @ Crystallize

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