# The email strategy that 90% of people can't ignore

Canonical: https://brew.new/browse/templates/email/pt1_k97rnp7xxzt9mth3xghhdw73m18e471r

Brand: curaytor.com
Category: newsletter

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## Email content

Are you using P.S. in your email marketing?

Siegfried Vogele, author of Handbook of Direct Mail: The Dialogue Method of Direct Communication, found that as much as 90% of people who open direct mail read the P.S. first.

To help inspire your next campaign, here are a few P.S. ideas that you can swipe and steal:

👉 P.S. Several homes will be hitting the market next week. Would you like me to send you the best ones?

👉 P.S. Home values in our area are up 14% since last year. I'm setting aside a few hours this week to complete custom home value reports for a few clients. Would you like one for your home?

👉 P.S. I spotted a few listings that I think will have a MAJOR price reduction within the next 2-3 weeks. Would you like me to send them your way?

👉 P.S. We occasionally get access to homes before they hit the market. Would you like me to add you to our VIP newsletter? This is perfect for serious buyers.

👉 P.S. This past year we had the privilege of serving over 123 families with their real estate needs. We would love the opportunity to earn your business. If you’re like to connect, you can schedule a call right now here: (LINK)

Add a P.S. to your emails to drive more traffic to your website, promote your next listing, and start more conversations.

Chat Soon,

Sheryll @ Curaytor

p.s. Of course we couldn't write an email about including a P.S…without including a P.S. 🙂

Spring is here and listings are picking up—promote yours today with Listing Studio (the first promo is on us)!

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Curaytor, 500 N. Commercial Street, Suite 502, Manchester, NH 03101, United States

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