# in barcelona next week

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Category: promotional

![Preview of in barcelona next week](https://cdn.brew.new/email-preview-15881b76130c0db0-tracking_r57s6k1s0kxkskfg5tpnrfp4s98frvs4-1791289268107.png)

## Email content

I'll be in Barcelona next week for the Shift AI conference.

If you're around, I'd love to grab coffee.

I have 5 coupons available:

>> Click to save €859 on the ticket + hotel price

(If link doesn't work, it means sold out)

My 85 slides on AI

I'll present on:

"Moats, Models and Margins: The AI Playbook for Ambitious Software Founders."

Tuesday, Oct 13, 14:50, on the Builder Stage.

We'll talk about how do double your revenue using 6 AI Growth Tactics.

Sneak peak at my slide deck:

Screenshot 2026-09-01 at 10.30.13 AM

Who else is coming?

These are operators talking about what they're doing right now:

- Manny Medina (Paid) on monetizing AI agents now that seat pricing is breaking

- Koen Bok (CEO, Framer)

- Jordi Romero (CEO, Factorial)

- Philip Lacor (CRO, Personio)

- Marty Kausas (CEO, Pylon)

- Olivier Pailhès (CEO, Aircall)

- Naza Metghalchi (General Partner, Heartcore)

76% of attendees lead AI-first or AI-native companies, and 81% are founders, C-suite or senior leaders.

Screenshot 2026-10-04 at 8.15.49 PM

How to join

I asked the conference organizer, Alex, to set up something special for my community if he wanted me to market the event.

Ticket: A conference ticket is normally €895.

Hotel: Two nights at the 5-star hotel next to the venue would run you another €680.

€1575 total

Through this link you get both, the full two-day ticket and the two hotel nights, for €716.

€1575 - €716 = €859 in savings

Save, €859 here:

https://shiftai2026-registration.personatech.com/?spId=YmNiZDJjZjUtODg3NS00MGQ1LWI2OTYtYTBmNWNiY2U2NWQ1

If you come, find me after my session.

I'd love to hear what you're building.

Nathan Latka

Investing at Founderpath

Interviewing at Top Founder Podcast

PS:

The event is hard-capped at 1,000 and the hotel rooms are limited. Ticket plus two nights at the 5-star next door for €716, only through this link:

Save money:

https://shiftai2026-registration.personatech.com/?spId=YmNiZDJjZjUtODg3NS00MGQ1LWI2OTYtYTBmNWNiY2U2NWQ1

PPS: I interviewed a CEO last week who has never done an interview.

$200m of ARR.

Subscribe here to see it: https://www.youtube.com/@NathanLatkawatch

Sneak Peak:

Screenshot 2026-10-03 at 4.21.25 PM

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Question: How are you getting 410,000 organic website hits per month?

Answer:

Screenshot 2026-10-03 at 4.23.17 PM

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Question: Is it possible to optimize for ChatGPT (like SEO)?

Answer:

Screenshot 2026-10-03 at 4.24.32 PM

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Question: Has valuation increased or decreased since $1b in 2021?

Answer:

Screenshot 2026-10-03 at 3.37.47 PM

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