# Facebook or Google? You're asking the wrong question.

Canonical: https://brew.new/browse/templates/email/pt1_k97s62a6189y7y1s18tf2ph60s8e5ry6

Brand: curaytor.com
Category: newsletter

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## Email content

A question we hear a lot of agents ask is which ad platform they should invest in:

Facebook or Google Ads?

In short, each platform has its own strengths as long as you understand this:

Turning leads into customers is a chain link system.

For it to work, everything needs to be dialed in.

The lead generation strategy: Google, Facebook, Zillow, etc.

The follow-up strategy: Speed to lead, multiple attempts, the best time to call, the right scripts.

The nurture strategy: Consistent and relevant email marketing and listing alerts.

The brand strategy: Reviews, videos, retargeting.

The customer experience: Providing regular updates, answering your phone, sharing helpful information, being proactive.

The mistake we see a lot of agents make is solely focusing on #1.

When you partner with Curaytor, we help you get your website, your weekly content marketing, your lead gen strategy, and more, dialed in so that you can focus on creating exceptional customer experiences that create customers for life.

Click here to learn why top agents partner with Curaytor

Chat Soon,

Sheryll @ Curaytor

P.S. If you’re looking to sharpen your listing promotion process, improve your email marketing, or get a second set of eyes on your strategy, we’d be glad to connect. Reply to this email and we'll set up a time to chat.

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Curaytor, 500 N. Commercial Street, Suite 502, Manchester, NH 03101, United States

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