# Your outbound is only as good as your data.

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## Email content

Attio

If your outbound numbers aren't where you want them, the script is probably not the problem.

Kyle Norton, CRO at Owner, is pretty direct about this. His team went from $72k to $120k closed-won per BDR per month, and most of that came from one change: only giving reps leads worth calling. Better data, less wasted motion, better results. No training or new messaging got them there. In GTM Atlas, Kyle walks through exactly how he built that.

Attio's AI enrichment fills in company and contact data automatically, so your team starts every conversation with the full picture. Log back in and see what's changed.

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