# We're giving you the blueprints

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Frontify_Nook-1

How three brands scale AI without losing consistency - NYC live event

AI is changing how brands are built, but scaling with AI shouldn’t mean compromising on quality or consistency.

Join us in New York on October 6 for an evening with leading brand and creative experts from Google DeepMind, MANN+HUMMEL and Peloton to explore how they’re scaling AI while keeping their brands on track.

Can’t make it to NYC? Join the digital edition on October 8 to catch the conversations and insights on demand.

Register for the live event

Guide - Machine-readable brand guidelines

From brand.md to an AI-ready brand system

AI can only create on-brand content when it has the right context. Explore our new guide to machine-readable brand guidelines and learn how to turn your brand rules into a system AI can actually understand, apply, and scale.

Read the guide

Built with Frontify

See what's built with Frontify

How are leading brands using Frontify to bring their brand to life? Explore our revamped Built with Frontify page for real-world examples, use cases, and inspiration from brands already using Frontify to work smarter and scale their brand.

Explore use cases

Pioneering Tomorrow W Series

Pioneering Tomorrow W Series

The W INTERNATIONAL team is bringing together Robert Northam from R/GA, Lincoln Wallen from Framestore, and Digge Zetterberg from Frontify to share how they’re working with AI across creative, technology, and marketing; what they’re accelerating, what they’re protecting, and how they’re keeping the work distinctive.

The session will be live, with time for audience questions and discussion, so there’ll be an opportunity to engage directly with the speakers.

The conversation builds on themes that came out of the London edition earlier this year, where human judgement, taste, and craft emerged as increasingly important as AI becomes more embedded in creative workflows.

Register for free

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