# What’s new from Dolby OptiView at NAB?

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NAB 2026 newsletter

Powering immersive, interactive live sports

At NAB 2026, Dolby OptiView will demo the latest advancements designed to help sports platforms deliver more reliable, engaging, and interactive live experiences.

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What’s new from Dolby OptiView at NAB 2026

Dolby OptiView is heading to NAB 2026, and we’re bringing new innovations designed to help streaming platforms deliver better experiences, monetize more effectively, and operate with confidence at scale. Here's a sneak peek:

Ad engine: Ensure ads play smoothly in live workflows, improving consistency and monetization while reducing operational friction, all just-in-time for maximizing programmatic inventory.

Hybrid dynamic ad insertion: Get more flexibility to reach audiences across devices using SSAI and SGAI with ads that fit naturally into the live experience.

Enhanced live‑to‑VOD and DVR workflows: Allow your audience to rewind, relive, and revisit key moments while enabling platforms to capitalize on highlights as they happen.

Sports intelligence: Demonstrate personalized, enhanced experiences with data from 3rd parties or from OptiView. It helps surface the right moments and deliver them individually to fans just-in-time.

Want to see these updates in action and talk about what’s next for your streaming strategy? Book a meeting with our team and meet us at booth W2223.

BOOK A MEETING

Looking for more inspiration during your NAB visit?

Join us for two exciting thought leadership sessions that dive into the future of fan engagement.

Building personalized fan experiences in sports streaming

Monday, April 20 | 4:30–5:00 PM | W209–W210

Paul Boustead, VP of Product Strategy at Dolby OptiView, will take the stage at the Dan Rayburn Streaming Summit to explore how personalization and technology are shaping the next era of fan engagement. Learn how immersive streaming and personalized experiences are bringing fans closer to the action and creating more meaningful connections with communal energy.

LEARN MORE

The fan experience reimagined

Tuesday, April 21 | 2:00–2:45 PM | W3643, Sports Theater

Giles Baker, Senior Vice President at Dolby OptiView, will join industry leaders from IBM and AWS for a forward‑looking discussion on how teams, leagues, and media partners are redefining the live sports experience. The session will explore immersive, interactive, and responsive fan experiences, and what it takes to deliver them at a global scale.

LEARN MORE

Get in touch

Ready to elevate your streaming strategy? Our dedicated team is ready to support you with a personalized approach.

CONTACT US

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