# Making data engineering easier with operational analytics

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Over the past several years, data tooling has emerged to help companies “put their data to work” once they have created some sort of value with it, most often in their warehouse.

Dubbed “operational analytics” by some marketing teams, one of the most helpful tools to emerge is Reverse ETL, which enables you to sync data from your warehouse to business tools that marketing teams, sales teams, customer success teams, etc. use to run the company.

When you combine Reverse ETL functionality with rich event stream data, you can easily solve what were once really challenging problems.

In this guide, we show you how our internal data team uses our Event Stream pipeline to simplify sending conversion to add platforms, then how the marketing ops team uses our Reverse ETL pipeline to enrich those conversions with data from Salesforce and our warehouse.

Have questions about how to put your data to work? Let's chat!

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