# my media flywheel (no ad spend)

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Brand: founderpath.com
Category: newsletter

![Preview of my media flywheel (no ad spend)](https://cdn.brew.new/email-preview-ad38c0067fbfb729-tracking_r57rfr1ywtfmtxdve8v71f7py18dv7pp-1789005935924.png)

## Email content

Happy Thursday.

I've interviewed 3,862 SaaS founders.

Most of them found me through my podcast (13m downloads).

Then they became customers of Founderpath ($250m invested).

That's not an accident.

For the last decade, I've been running a media flywheel that drives B2B customers at a fraction of what paid acquisition costs.

Here's how it works:

Podcast interview attracts a founder.

Founder joins my email list.

Founder needs capital.

Founder gets quick access to non-dilutive capital through my fund at Founderpath.

I don’t do cold outreach or spend money on ads.

This playbook is something that you - or any founder for that matter - could install into a software business to significantly blend down your CAC.

On June 2nd and 3rd, I'm breaking down the exact system at the Personal IPO Summit - a free, 2-day virtual event for audience-first founders, hosted by my friend Nathan May.

The lineup also includes Sam Parr, Justin Welsh, Lara Acosta, Dickie Bush, Jay Clouse, and 10+ more operators sharing real numbers and case studies.

Save your free seat here

For the love of data,

Nathan Latka

Founder, GetLatka

Investing at Founderpath

PS: This is part of the flywheel I'll break down on June 2nd and 3rd:

downloads

PPS: You can receive a free recording of the summit for a limited time, but only if you’re registered, so make sure you save your free seat.

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Founderpath, 815A Brazos Street, , Austin,TX,78701,USA,(210) 718-8920

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