# A/B test your funnel

Canonical: https://brew.new/browse/templates/email/pt1_k97vf32vt8j5a9wfwr68jm1e0n8e5e6j

Brand: involve.me
Category: newsletter

![Preview of A/B test your funnel](https://cdn.brew.new/email-preview-fe0f685052c06120-tracking_r57s19s3pms8s1tz7zqdq88e7h8dvryr-1789002946287.png)

## Email content

A/B test your funnel

Small, measured changes that add up to real conversion lifts

Hi John,

Guessing is expensive. An A/B test splits traffic between two versions so you can prove which one converts better, protect your conversion rate while you iterate, and confidently ship the winner. When analytics show a drop-off or stakeholders disagree, testing settles the debate with data.

1. How to set it up

Open your funnel and duplicate it (A = original, B = variation). In B, change one element that matters: headline clarity, question order, step count, or CTA label. Create the A/B test in involve me and share the A/B test URL or embed, not individual links, so traffic is split correctly. When the result is clear, keep the winner and archive the rest.

2. What to test first

Start where friction is highest. If the Detailed Metrics tab showed a drop on step two, test fewer fields or move the pricing question later. If mobile engagement lags, try a shorter headline and above-the-fold CTA in mobile view. Social proof near the CTA and outcome-focused button copy (“Show me the fitting product”) are reliable lifts.

3. Run it properly

Give each variation enough traffic to learn, avoid changing multiple things at once and let the test run through a complete cycle of your traffic (at least several days) before calling it. Track the same primary KPI you care about, completion rate or submissions, and confirm that the winner holds across key segments (device or country).

Create your first A/B test

Duplicate your highest-traffic funnel, make one improvement to reduce the biggest drop-off, create the A/B test, and publish the A/B URL. Make sure to note down today’s baseline completion rate so you can measure the lift.

­

Create an A/B test

­

If you need help, message us, and we will walk you through it.

Best regards,

Megan

Megan Jensen

Customer Support Manager at involve me

support@involve.me

involve.me

stereosense GmbH, Gußhausstraße 15/8, 1040, Vienna, Austria

This email was sent to you@example.com

You've received this email as a user of our tool.

Want to change how you receive these emails? Manage your subscription

[Open and remix this design](https://brew.new/browse/templates/email/pt1_k97vf32vt8j5a9wfwr68jm1e0n8e5e6j)

[Browse email designs](https://brew.new/browse/templates)