# What happens when marketers rely on yesterday’s data

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## Email content

Customer Engagement Review Data Guide

Hi there,

Only 55% of surveyed marketers say their brand is updating and leveraging customer data in real time.

For the other half, it shows up in every campaign: recommendations that feel off, messages that arrive too late, and personalization that doesn't quite land.

Our latest

Data Spotlight report breaks down what it takes for marketers to get ahead of this, including how to:

Turn preference data into personalization that actually resonates

Remove the lag between customer behavior and campaign response

Give customers a reason to share data and use it to deliver experiences that keep them coming back

Get the report

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