# 3 reasons your customers stop responding (and what to do about it)

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## Email content

Less noise. More nuance.

Hi John

The average person sees up to 10,000 commercial messages a day—yet our brains can consciously process only 40 to 50 pieces of information per second. That gap is costing brands more than they realize.

New research from Braze and Cowry Consulting breaks down exactly why increasing message volume can actually make customer decisions harder, not easier.

Get the

full report to discover:

Why reducing decision friction is what drives confident customer action

How AI personalization builds trust through two perceptions: competence ("it understands me") and benevolence ("it acts in my interest")

When tone, timing, and channel alignment lower cognitive effort enough to turn the next step into the natural default

Download now

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