# GTM Monthly

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## Email content

Clay

Issue 04 · November

The GTM Monthly

AI is rebuilding outbound.

The teams winning this quarter aren't

experimenting with AI — they're

operationalizing it. This month we're reading

three pieces on what that actually looks like

inside a modern GTM motion: from the prospecting

stack, to inbound routing, to the widening gap

between AI-modernized SDR teams and the rest.

This month's reading list

01

AI for sales prospecting: A complete guide

Clay's playbook for using AI across the full

prospecting stack — from sourcing and enrichment

to research and personalization at the rep level.

Read the article →

02

How Clay uses Clay to automate inbound at scale

A behind-the-scenes look at Clay's own

inbound motion — how the team enriches, scores,

and routes leads automatically the moment they hit

the funnel.

Read the article →

03

State of Sales Development 2025

Regie.ai's 2025 benchmark on how AI is

rebuilding outbound — and the widening performance

gap between AI-modernized SDR teams and legacy

ones.

Read the article →

Your turn

What should we dig into next month?

Hit reply and tell us the GTM topic, motion, or

workflow you want broken down in the next issue.

We read every reply.

Clay

Clay

Go to market with unique data — and the

ability to act on it.

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