# Her Facebook ads started working. Here’s why.

Canonical: https://brew.new/browse/templates/email/pt1_k97xc9wd8vewyyr89cykktr1b18e47yn

Brand: animoto.com
Category: newsletter

![Preview of Her Facebook ads started working. Here’s why.](https://cdn.brew.new/email-preview-8df1eba43706286c-tracking_r57v7n5jjq5gtdef5a976j1a6n8dvfaj-1788999107338.png)

## Email content

View in a browser

Animoto

Static images weren’t enough. Video changed everything.

When author Melissa Addey set out to promote her books on Facebook, she had strong visuals, compelling covers, and a great story to tell. But static images weren’t cutting through the feed.

With her ad performance stagnating, she turned to video.

Nest Homeware Logo

Melissa used Animoto to transform her book covers and photos into dynamic trailer-style videos that immediately grabbed attention and pulled readers in. Her ad performance skyrocketed overnight, turning

Get the full story

Matt Cavallaro, Animoto customer

"When I first discovered Animoto, I bought a monthly plan and did nothing but create videos for months. I liked it so much, and the videos worked so well, that I decided I needed it year-round."

- Melissa Addey, Animoto customer since 2019

Key results

Views Icon

More attention than static posts

Video helped Melissa stop scrollers and stand out in crowded feeds.

Clicks Icon

Stronger engagement

Motion, pacing, and text pulled viewers into her story.

Revenue Icon

10 minutes to create

With a repeatable formula and stories to tell, Melissa is able to create videos in minutes.

Get the full story

4 templates for your next video ad

Book Trailer

Book trailer cover image

Use this template ›

Product Promotion

Product Promotion Template

Use this template ›

Ad for a Sale

Ad for a Sale Template

Use this template ›

New Listing Promo

New Launch Promo Template GIF

Use this template ›

Make a video

Animoto

Animoto Inc.

848 N. Rainbow Blvd. #3017

Las Vegas, NV 89107

Get Help | Email Preferences | Unsubscribe | Privacy Policy

[Open and remix this design](https://brew.new/browse/templates/email/pt1_k97xc9wd8vewyyr89cykktr1b18e47yn)

[Browse email designs](https://brew.new/browse/templates)