# GTM hiring mistakes to avoid.

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## Email content

Attio

The person who did growth at a well-known company five years ago probably isn't the right hire for what you're building now.

Cristina Cordova, COO at Linear, thinks about this constantly. At Stripe and Notion she saw what great GTM people actually look like, and it's not about pedigree. It's about slope: how fast someone is learning, whether they're fluent in the tools that matter today, and whether they think in first principles rather than inherited playbooks. At Linear, one person with a playbook does what used to take a whole team. In GTM Atlas, Cristina explains how she evaluates for that.

Attio is built for the kind of lean, fast-moving GTM team she's describing — flexible enough to power how you actually work. Log back in and see what's new.

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