# How to build an audience online (and make money from it)

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Brand: podia.com
Category: newsletter

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## Email content

Podia

Hi John,

Kids used to want to be astronauts. Now they want to be influencers.

They’re not alone.

More and more people of all ages want to build an audience online and we’re absolutely here for it!

Building an audience can be one of the most valuable things you can do for your career and life.

But the most important thing is: you can’t rely on a social media platform for that audience – one little change in the algorithm and you go from hero to zero overnight.

You have to own that audience.

The easiest way to get people into your audience is to get them to sign up for a free resource and then nurture them with email newsletters.

Here’s how to do it:

Create a digital download that provides value to your audience for free – a PDF with a checklist, cheat sheet or a free template on Google Docs are good examples if you don’t have a lead magnet yet

Set the digital download to Free Email Delivery on Podia

Build a landing page – this only takes two minutes using Podia’s website builder

Add the link to your landing page to your social media posts – anywhere you can share it, do!

Use Podia’s built-in email marketing tools to send regular emails to your audience with the kinds of info that you would have posted on social media

Then, when you’re ready, you can upsell them on a paid product.

Here’s a short video where Marc from our team explains how to make this happen.

You could do all of that on your free trial of Podia.

Set up your digital download now.

Can’t wait to see what you build,

Spencer

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Podia Labs, PO Box 4668 PMB 96490, New York, NY 10163, United States

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