# AI-driven personalization + getting started with RCS + data… Canonical: https://brew.new/browse/templates/email/pt1_k97xxcxzd9jbqsf9we2j003tfh8e4g3s Brand: braze.com Category: newsletter ![Preview of AI-driven personalization + getting started with RCS + data…](https://cdn.brew.new/email-preview-061265fc4141f183-tracking_r57qgmekrq7yawsb7wkax0gjm58dte3f-1789001170339.png) ## Email content To view this email as a web page, click here 600x450_Content_Card_Personalization guide 2026.png Power deeper personalization with RCS, Banners, and Canvas Context By serving up AI-powered personalized experiences at scale, you can demonstrate to every individual customer why you’re the right brand for their unique wants and needs. But to make that happen, you need the right tools...and the right strategy. Read on to discover: How AI turns static segments into living, breathing 1:1 experiences How to let AI agents find the perfect "next best action" for every individual customer How global brands are using AI to make their customers feel seen and valued Get the guide Stability, sophistication, scale There’s no one channel that can reach all your customers. And the best way to handle each depends on your use case, your audience, and your ability to send sophisticated, personalized messaging at scale. Braze is built to make that possible, powering more than 4 trillion messages and Canvas actions last year alone. See how we did it Introducing Smooth Operator: A day in the life of a marketer The BrazeAI Operatorᵀᴹ is your AI-powered assistant, built directly into the dashboard and here to help tackle a week’s worth of work with a few simple commands. In our new day-in-the-life series, see how marketers are building agents, creating sophisticated personalization, and troubleshooting their campaigns, all with a simple prompt or two. See it in action 255x255_Email_How data impacts AI decisioning.png What data really matters for AI decisioning Data fuels advanced personalization capabilities like AI decisioning, but many marketers struggle to know what information they should be gathering and leveraging to make the most of AI for their customer engagement efforts. Read on to learn how to assess what data you do (and don’t) need to fuel your AI decisioning efforts. Explore the insights Data agility at a massive scale Getting a real handle on customer insights makes it possible for marketers to deliver the sorts of personalized experiences consumers expect. The Braze Data Platform processed more than 25 trillion data points from a variety of sources last year, allowing brands to leverage that information effectively at scale to drive relevance at scale. Read the story 255x255_Email_PlatformsVsChannels.png Platforms and channels: The building blocks of customer engagement Understanding the difference between marketing platforms and messaging channels—and the symbiotic relationship between the two—is a key part of effective cross-channel engagement. Read on for guidance on understanding this key component of modern marketing and how to use it to drive more value from your messages. Get the guide 255x255_Email_Unlocking the power of conversational AI.png Get up to speed on Conversational AI Technology is helping brands move past basic two-way experiences and provide their customers with true conversational experiences. With Conversational AI—which leverage large language models (LLMs), brand-specific context, and Natural Language Processing (NLP)—marketers can facilitate human-like dialogue through the use of AI agents, opening up powerful new opportunities for connection. Read the story Upgrade to the next generation of mobile messaging RCS lets you deliver richer, branded messages that stand out and build trust. This guide fast-tracks your journey from setup to scale with clear, practical guidance. Read on to learn: A week-by-week plan to launch your RCS program Guidance for upgrading SMS campaigns or starting fresh Real examples of promotional, transactional, and triggered use cases Get the guide braze logo 63 Madison Avenue New York, NY 10016 Manage Preferences | Unsubscribe LinkedIn Twitter Instagram [Open and remix this design](https://brew.new/browse/templates/email/pt1_k97xxcxzd9jbqsf9we2j003tfh8e4g3s) [Browse email designs](https://brew.new/browse/templates)