# 4 steps to your first AI agent

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## Email content

4 steps to your first AI agent

Hi John,

Thinking about deploying your first AI agent? The hardest part isn't the technology. It's knowing where to start and proving it's worth it.

A marketer's guide to AI agents is here to help you get moving.

Get the guide

Just 4 steps

1

Start with one customer journey

Pick one business challenge you want to solve. The easiest way in is thinking about your most critical customer journey.

2

Identify where an agent could improve performance

Find a step in that journey an agent could actually improve.

3

Experiment and measure ROI

Split the audience: business as usual versus a test group. Is the agent driving a lift?

4

Iterate and scale

Add more agents at critical steps in the journey. Expand what works to new journeys.

Get the full guide

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