# 9x your conversion rate w/ content customers actually want

Canonical: https://brew.new/browse/templates/email/pt1_k97y7j3he9gtm92fxfvap1tkxh8e5ye5

Brand: rudderstack.com
Category: newsletter

![Preview of 9x your conversion rate w/ content customers actually want](https://cdn.brew.new/email-preview-296216f38cc2cb33-tracking_r57p0nw47tg69yk7m8q4mjk6sx8dvd3s-1789057433248.png)

## Email content

Hi Thomas Brew,

The Canadian Football League made a name for itself by reinventing the game of football.

Instead of four downs, they moved to three.

Instead of marathon games, they moved to shorter, faster play.

But when it came to fan engagement?

The CFL was running the same old formation.

One marketing message.

Blasted to everyone.

So, when fan engagement declined year-over-year, CFL executives decided to ditch the spam and call a new play.

With Snowflake and RudderStack, the CFL built:

120+ fan data points: every fan gets a personalized interaction

True omnichannel workflows: emails, texts, and push notifications

A 9-x conversion rate: with content that fans actually want

Now, the league that reinvented football is reinventing fan engagement.

Click below to get their playbook.

See the CFL's Data Playbook

Best,

The RudderStack Team

©2025 RudderStack | View in Browser | Unsubscribe |

[Open and remix this design](https://brew.new/browse/templates/email/pt1_k97y7j3he9gtm92fxfvap1tkxh8e5ye5)

[Browse email designs](https://brew.new/browse/templates)