# Susie maps the lifecycle journey

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## Email content

Hi John,

After launching her first workflow, Susie noticed that a single onboarding workflow wasn’t enough.

She wanted to guide Sparkle users through the entire lifecycle journey. Paying customers wanted to discover more features. Loyal fans could receive swag. Inactive users needed a nudge.

Susie remembered about her lifecycle segments, and realized that each segment can trigger a corresponding workflow.

E.g. when the user joins the Customers segment, she can send them a longer customer success campaign about advanced features.

Suddenly, automation felt clear. It felt less like sending messages and more like helping users succeed.

Next, Susie will make her automation measurable by adding conversion goals that show real ROI.

Regards,

Jane & Benedikt.

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