# 70% automation - what's possible with AI + context

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Brand: kustomer.com
Category: newsletter

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## Email content

CX-Now-Podcast_Email_Brad-Birnbaum-with-Lauren

Hi there,

You asked for more CX Now — so we made it a podcast.

After two incredible in-person events last year, we wanted to bring the same energy, the same caliber of guests, and the same actionable conversations to you all year round... no travel required. CX Now will dig into CX, AI, data, and best practices, with every episode designed to leave you with something you can actually use.

Brad Birnbaum has spent decades building tools that change how CX leaders and frontline agents work, and as Kustomer's CEO, he has a front-row seat to where AI is taking this industry next.

In this first episode, Brad and host Lauren Gold dig into:

Why the same AI models everyone has access to aren't enough, and how feeding them the right customer data is what separates a good experience from a robotic one.

70%+ automation is achievable — even during peak periods

The governance framework CX leaders need to keep AI on-brand and consistent

Brad’s vision for turning human agents from creators into reviewers — and why that shift might be the most important thing happening in CX right now.

Read now and watch to stay at the forefront of AI in CX.

PS: We’ll be dropping episodes every other Friday. Subscribe wherever you get your podcasts:

Spotify

Apple Music

YouTube

Amazon Music

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Kustomer

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