# Why your checkout pages lose sales

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Brand: ontraport.com
Category: newsletter

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## Email content

Apr 21, 2026 | Read online

Hi there,

This week, we're looking at how adding flexible payment options on your checkout pages can mean the difference between a completed sale and an abandoned one.

Now let’s jump into the use case! Read it below in the email or click to read it online.

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Use case

Offering flexible payment options at checkout

Learn how to offer more ways to pay, including Buy Now Pay Later (BNPL) and digital wallets, right inside Ontraport

A checkout experience that works for every buyer

Add BNPL, digital wallets and more to your checkout so customers can pay the way they prefer — and you capture more sales.

Let customers split purchases into installment

When customers reach checkout with a large purchase, the full price can be the reason they don't follow through.

With the Stripe Element in Ontraport, you can offer BNPL, allowing your customers to break purchases into smaller installments. You get paid in full upfront while your customer pays over time.

Accept digital wallets at checkout

Entering payment details manually adds friction to the checkout experience. For customers on mobile or who prefer paying with saved payment info on their device, a checkout that doesn't support their preferred wallet can be enough to cause them to abandon.

With Ontraport's Stripe Element on your checkout pages, customers can pay with Apple Pay, Google Pay and other familiar wallets.

Give customers the payment methods they actually use

Not every customer wants the same payment method. Some trust Affirm, others default to Apple Pay, and some prefer to pay directly with a card. A checkout that only supports one option risks losing buyers who would have converted with their preferred provider available.

Ontraport's Stripe Element integration automatically shows the best payment methods for each buyer at checkout based on location, device and currency. Customers choose what w

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