# Where marketing funnels tend to break down

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Brand: buildium.com
Category: newsletter

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## Email content

Buildium

Hi John,

There’s a conversation with Alexander Hassoulas from Upkeep Media focused on how property management companies think about their marketing funnels and where the process can get harder to manage as businesses grow.

A lot of the discussion comes back to having the right sequence in place before adding more channels — understanding where someone is in the decision process and what helps move them to the next step.

If you want to check it out, you can watch it here.

If you’ve changed anything in how your funnel is set up recently, curious what’s made the biggest difference.

Best,

Tony

If you want to run through Buildium at some point, you can grab time here.

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