# FuseAI Case Study

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Brand: foundey.com
Category: promotional

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## Email content

Foundey

Customer story · FuseAI

No handoff. A product that closes deals.

FuseAI's AI was ahead of the market. Their product and brand weren't telling that story. We built both from scratch and got them to market in a month.

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FuseAI product and brand work by Foundey

Five tools in one. Too much to follow.

FuseAI is a Y Combinator-backed AI outbound platform. It replaced what used to take five separate tools. But consolidating the stack didn't make it clear. Complexity slowed every deal conversation, and generic positioning cost attention before the demo started.

40%

Rise in click-through rate after the rebrand launched

3 months

Full brand, web and product launch

Embedded, not handed off

01

A clear path to pipeline

We rebuilt product strategy around how buyers decide. Every flow answers one question first: what does this mean for my pipeline?

02

A brand that earns attention

New visual identity, new messaging, and a website for teams ready to replace their whole outbound stack.

03

End-to-end at startup speed

Product, branding, web and motion from one in-house team. Less complexity in the pitch, more deals moving forward.

“The UI / UX has been improved drastically and it's a great foundation for us to continually build upon for many years to come!”

Saurav Bubber, Co-Founder @ FuseAI

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Foundey logoYour in-house product team.

San Francisco | New York | São Paulo | Montreal

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