# How Top Brands Use Imgix - See What’s Possible for You

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Hi there,

Curious how businesses like yours make the most of Imgix? Here are three real-world examples showing what’s possible when you unleash Imgix’s power on image performance, efficiency, and experience:

Unsplash

As a rapidly growing photo community, Unsplash needed to serve millions of high-resolution, user-contributed images - without slowing down infinite-scroll layouts. With just two URL parameters (crop=faces & fit=crop), they created perfectly centered avatars, saving hundreds of engineering hours. Imgix scaled smoothly from 20 million to 350 million images/month with zero delivery issues.

Pexels

Pexels faced painful delays from their in-house pipeline - image uploads could take 15–20 minutes in batches. Imgix connected directly to their S3 bucket, handling millions of images instantly and reducing bandwidth usage by over 30%.

Leafly

Leafly delivers vast amounts of cannabis imagery for articles and product listings. After migrating to Imgix’s responsive srcsets with device-aware optimization, they slashed storage by 90%, cut page load times by 60%, and boosted SEO and user engagement.

These brands transformed image delivery from a bottleneck into a competitive advantage - and you can too.

Your next step? Dive in yourself - try crop, optimize, or auto-format parameters in your trial to feel the difference.

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