# Why does AI miss the mark?

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Hey! It’s Nathan from Lex.

Ever ask AI to write something for you? At first glance, it’s magic: in seconds, it generates a complete piece that’s grammatically correct, properly structured, and hits all the expected talking points.

But then you read closer. The ideas are shallow. The examples generic. The voice... off. Like an eerie impression of what you wanted to write.

This makes sense. AI trained on the entire internet speaks in averages. It optimizes for what's most likely to come next—not the insightful, personal, or novel thinking that makes writing (and reading) worthwhile.

It’s an entirely different story with a custom trained AI.

In Lex, we made it easy to upload writing samples and reference materials——so AI can get a feel for your style and tone, and give suggestions backed by subject-matter expertise in your field.

It’s the difference between asking a random (but high IQ) stranger for advice versus an editor who knows your work and field intimately. The stranger will give solid but generic tips, while your editor offers specific, insightful suggestions that actually move your writing forward.

Still, AI won’t get you 100% of the way there in a single go. But that's not the point. Even with the best editor, all writers need a revision process to land on a perfect draft.

Writing in Lex is similar—but with a partner that's always available, responds instantly, and learns just as quickly.*

If you want to see the difference, try showing Lex a bit of your past work or some relevant background info next time you write. You might be surprised by how insightful its responses become—and how much better it feels to write with a partner that knows the full picture.

Keep in mind: if you give Lex your past writing or background materials, smarter AI makes a real difference. Stronger models are able to use your added context in more thoughtful, creative ways—they notice the small things, suggest better ideas, and catch issues weaker AI might miss. Click this link to check out the difference yourself (for free)!

Talk soon,

Nathan

*Quick note for clarity: we aren’t saying that you have to choose between Lex or human editors. Actually, we find the best results come from working with both!

P.S. - We always love hearing from our users and helping them get the most out of Lex. Reply to this email—a real person (not a bot) will respond.

Not interested? No worries! Click here to unsubscribe.

Lex, Inc., 2261 Market Street 5335, San Francisco, CA 94114

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