# Brew vs Salesforce Marketing Cloud

## The short version

Choose Brew if you want a fully agentic setup, where your AI agent drives lifecycle marketing to engage and retain customers. Brew designs every email from your brand and runs your automations agentically.

Choose Salesforce Marketing Cloud if your marketing runs on Salesforce CRM across email, SMS, WhatsApp and push, and you have admins to build and activate each journey.

Canonical: https://brew.new/compare/brew-vs-salesforce-marketing-cloud

## Why teams switch from Salesforce Marketing Cloud to Brew

Brew is fully agentic: your agent designs on-brand emails, sends them and runs your automations. In Marketing Cloud, Agentforce drafts; your team saves and activates.

### Key differences

| Feature | Brew | Salesforce Marketing Cloud |
| --- | --- | --- |
| Fully agentic | Yes: Your agent designs, sends and runs automations end to end | Partly: Agentforce drafts campaigns; your team saves and activates |
| Designs finished, on-brand emails | Yes: Layout, copy and images from your brand, ready to send | Partly: Agentforce drafts text and sections; you lay out the email |
| Your agent takes it live | Yes: Sends, schedules and runs automations; OAuth and org-scoped MCP require confirmation, brand API keys do not | Partly: Engagement’s MCP publishes journeys within granted scopes |
| Remembers your brand for every email | Yes: Brand files your agent reads every time | Partly: Brand kits set styles and tone for agent-written text |
| Unlimited contacts | Yes: On every plan; you pay for sends | No: Engagement editions cap contacts, from 15K |
| Start in a day, self-serve | Yes: Free trial, then Growth at $99/month | No: Annual contracts from $1,500 per org a month |

### Creating emails

| Feature | Brew | Salesforce Marketing Cloud |
| --- | --- | --- |
| Visual editor | Yes: Infinite canvas, edit by hand or in chat | Yes: Drag-and-drop editors in Next and Content Builder |
| Bring the emails you already have | Yes: HTML, MJML, React Email, Figma or a forwarded email | Yes: Paste custom HTML into Content Builder |
| A/B testing | No: Not built in | Yes: Email Studio A/B tests; path experiments |

### Automation and data

| Feature | Brew | Salesforce Marketing Cloud |
| --- | --- | --- |
| Event-triggered automations | Yes: Stripe, Shopify, Clerk, Supabase or your own events | Yes: Journeys start on API events or data extensions |
| Builds an automation from a description | Yes: Emails, waits and branches together | Yes: Agentforce drafts the campaign flow |
| Best send time per contact | Yes: Intelligent Send | Yes: Einstein Send Time Optimization |
| Product recommendations | No: Not built in | Yes: Salesforce Personalization add-on |

### Channels

| Feature | Brew | Salesforce Marketing Cloud |
| --- | --- | --- |
| Email from your own domain | Yes: Marketing and transactional | Yes: Promotional and transactional |
| SMS and push | No: Email only | Yes: SMS and push in Engagement |
| Two-way SMS and WhatsApp | No: Email only | Yes: Marketing Cloud Next Advanced |
| Forms and landing pages | No: Email only | Yes: Marketing Cloud Next Growth and up |

### Agents and developers

| Feature | Brew | Salesforce Marketing Cloud |
| --- | --- | --- |
| MCP server for AI agents | Yes: Every Brew tool, in Claude, ChatGPT, Cursor and Grok | Yes: Hosted server for Engagement, in Claude Code and others |
| API | Yes: REST API, typed SDK and CLI | Yes: Marketing Cloud Engagement APIs |

### Pricing

| Feature | Brew | Salesforce Marketing Cloud |
| --- | --- | --- |
| Billed on | Emails sent and AI credits | Per org per month, billed annually |
| Getting started | Free trial with 500 AI credits and 1,000 sends | Through sales; no trial listed for these editions |
| First paid plan | Growth, $99/month: 10,000 AI credits and 50,000 sends | Next Growth, $1,500/org/month, billed annually |
| Next plan | Pro, $249/month: 25,000 AI credits and 200,000 sends | Next Advanced, $3,250/org/month, billed annually |
| Contacts and emails included | Unlimited contacts; sends by plan | Engagement Pro+, $2,000/org/month: 15K contacts, 2.5M emails |
| Top plan | Enterprise: custom volume and a dedicated account manager | Engagement Enterprise+, $30,000/org/month: 500K contacts |

### Security and compliance

| Feature | Brew | Salesforce Marketing Cloud |
| --- | --- | --- |
| SOC 2 and ISO 27001 | No: Not yet; security review and DPA on request | Yes: Certified |

## Your agent runs your lifecycle email.

Connect Claude, ChatGPT, Cursor or Grok over MCP and your agent gets every Brew tool. It designs emails from your brand, builds audiences, runs automations and schedules sends. OAuth and organization-scoped MCP connections ask you to confirm live sends and launches. Brand-scoped API keys can execute permitted calls without the MCP confirmation step.

## Every email designed from your brand.

Paste your website and Brew writes your brand into two files your agent reads for every email. Describe the email and it appears on the canvas, ready to edit by hand or in chat.

## Moving from Salesforce Marketing Cloud

Keep Marketing Cloud sending until Brew passes your tests. We’ll do the move with you on a call if you like.

1. **Export your contacts**: In Marketing Cloud Engagement, open Subscribers > Data Extensions and choose Export for each data extension you want, as a CSV with column headers; files over 20MB go to your Enhanced FTP. Export unsubscribed subscribers from All Subscribers by status, which needs the account admin role or list access. Before importing, prepare a Subscribed column: true for opted-in contacts, false for unsubscribed, cleaned or suppressed contacts. Invert any Unsubscribed true/false flag first. Map the column to Subscribed and review the opt-out preview; new contacts default to subscribed if this value is missing.
2. **Bring or redesign your emails**: Most teams have Brew redesign their emails from their brand, which is faster and looks better. You can also paste the HTML of a Content Builder email or forward a sent email to hello@email.brew.new; imports are free.
3. **Rebuild your flows**: Connect Stripe, Shopify, Clerk or Supabase, or send your own events over the API, then describe each journey. Brew builds the emails, waits and branches, usually simpler than the original.
4. **Connect your sending domain**: Connect and verify your sending domain, then review its health and inbox placement. For a new domain, select Gradual send to ramp the campaign in configurable batches before a large send. Gradual send is off by default; connecting a domain does not automatically warm it up.

## Questions

### Is Brew a good Salesforce Marketing Cloud alternative?

Yes, if email is your main channel and you want an agent to run it. Brew designs finished, on-brand emails from your brand, sends them and runs your automations from your AI agent, with unlimited contacts on every plan. Brew is email only and is not a CRM, so SMS, WhatsApp, push, landing pages and your Salesforce records stay where they are.

### Can I use Brew alongside Salesforce Marketing Cloud?

Yes. Design in Brew, export the finished email as HTML and paste it into a Content Builder HTML email, and keep your CRM data, journeys, SMS and push in Salesforce. Many teams design in Brew first and move their email sending over later.

### How is Brew’s agent different from Agentforce in Marketing Cloud?

In Brew, your agent designs the finished email from brand files it reads every time, builds audiences, runs automations and sends. In Marketing Cloud Next, Agentforce drafts a campaign brief, a flow and the message text from your prompt, and your team saves the campaign and activates it once its emails are published. Marketing Cloud Engagement has a separate hosted MCP server: clients such as Claude Code can create HTML emails, build and publish journeys and send transactional email, within the permission scopes of an installed package your admin sets up.
OAuth and organization-scoped MCP connections ask you to confirm live sends and launches. Brand-scoped API keys can execute permitted calls without the MCP confirmation step.

### Do Salesforce Marketing Cloud’s AI emails come out on-brand?

Partly. In Marketing Cloud Next, Agentforce drafts text and email sections grounded in your campaign brief and the assigned brand kit, which sets colors, fonts, tone and guardrails, and your team arranges the components and publishes the email. Through the Engagement MCP server, the AI client writes the HTML itself. Teams that move to Brew tell us these drafts rarely look like their brand, so someone still redesigns them. Brew designs the whole email, layout, copy and images, from brand files your agent reads every time, so it goes out on-brand.

### Will Brew cost more or less than Salesforce Marketing Cloud?

It depends on your volume and the editions you need. Marketing Cloud Next lists Growth at $1,500 and Advanced at $3,250 per org per month, billed annually; Engagement editions start at $2,000 per org per month with 15,000 contacts and 2.5 million emails. Brew bills on sends and AI credits with unlimited contacts. Start with the free trial and compare at your own numbers.

### Does Brew do SMS, WhatsApp or push?

No. Brew is email only: marketing and transactional email from your own domain. Teams that need SMS, WhatsApp or push keep Marketing Cloud for those and design their emails in Brew.

### Is Brew SOC 2 certified?

Not yet. We complete security reviews and sign a DPA on request, and our privacy policy, DPA, GDPR page and subprocessor list are public at docs.brew.new/legal.

### How long does it take to move from Salesforce Marketing Cloud?

Your first on-brand email is ready the day you start the trial. The rest depends on how many journeys you run: contacts import from your data extension exports, unsubscribes from an All Subscribers export, most teams have Brew redesign their emails rather than import them, and each journey is rebuilt by describing it. Keep Marketing Cloud sending until Brew passes your tests.
Before importing, prepare a Subscribed column: true for opted-in contacts, false for unsubscribed, cleaned or suppressed contacts. Invert any Unsubscribed true/false flag first. Map the column to Subscribed and review the opt-out preview; new contacts default to subscribed if this value is missing.

### Do you help with the move?

Yes. We get on a call to import your contacts and unsubscribe list, bring over or redesign your emails, rebuild your flows and connect your sending domain.

## Sources and review

Brew publishes this comparison. Brew Team reviewed the linked first-party documentation. This is a documentation review, not a claim of hands-on testing of every product. Pricing and plan limits can change.

Work at Salesforce Marketing Cloud? If anything on this page is wrong or out of date, email support@brew.new and we will correct it. We want to compete on the product, not on a mistaken comparison.

Updated October 2026

- [Salesforce Marketing Cloud pricing](https://www.salesforce.com/marketing/pricing/)
- [Marketing Cloud Engagement pricing](https://www.salesforce.com/marketing/engagement/pricing/)
- [Agentforce in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_einstein_copilot_in_mc.htm&language=en_US&type=5)
- [Create an email in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_email_create.htm&language=en_US&type=5)
- [MCP Server for Marketing Cloud Engagement](https://developer.salesforce.com/docs/marketing/mce-mcp/guide/mce-mcp.html)
- [MCP server tools for Marketing Cloud Engagement](https://developer.salesforce.com/docs/marketing/mce-mcp/references)
- [Export a data extension](https://help.salesforce.com/s/articleView?id=mc_es_export_de.htm&language=en_US&type=5)
- [Salesforce SOC 2 reports](https://compliance.salesforce.com/en/categories/soc-2)
- [Brew MCP server](https://brew.new/mcp)
- [Public email templates](https://brew.new/browse/templates)
- [Brew pricing](https://brew.new/pricing)