# Mailchimp vs Brevo

A marketing account priced on contacts against a multichannel one priced on emails sent.

Canonical: https://brew.new/compare/mailchimp-vs-brevo

## The short version

Choose Mailchimp if you want a website builder and product recommendations on every plan next to your email.

Choose Brevo if you want transactional email, SMS, WhatsApp and a sales CRM in one account, billed on the emails you send.

Choose Brew if you want a fully agentic setup, where your AI agent drives lifecycle marketing to engage and retain customers. Brew designs every email from your brand and runs your automations agentically.

## Mailchimp vs Brevo, side by side

### Key differences

| | Mailchimp | Brevo | Brew |
| --- | --- | --- | --- |
| Billed on | Contacts, counted once per audience | Emails a month; each tier caps stored contacts | Emails sent and AI credits |
| Fully agentic | Partly: AI assists with copy; your team does the work in the app | Partly: Aura assists; your team builds and sends in the app | Your agent designs, sends and runs automations end to end |
| Designs finished, on-brand emails | Writes copy and subject lines; you design each email | Partly: Writes copy; full email generation is a beta for some users | Layout, copy and images from your brand, ready to send |
| Your agent takes it live | Claude and ChatGPT connectors draft; you finish and send in Mailchimp | Partly: Connectors only draft; its MCP server manages campaigns | Sends, schedules and runs automations; OAuth and org-scoped MCP require confirmation, brand API keys do not |
| Email from your own domain | Partly: Marketing; transactional is a paid add-on from Standard | Marketing and transactional on every plan | Marketing and transactional on every plan |
| SMS and WhatsApp | SMS as a paid add-on in the US, Canada, UK, Australia and parts of Europe | SMS on every plan with credits; WhatsApp on Professional | Email only |

### Creating emails

| | Mailchimp | Brevo | Brew |
| --- | --- | --- | --- |
| Remembers your brand for every email | Partly: Brand kit takes colors and fonts from your site; logos by hand | Partly: Brand profile from your site, used by the beta generator | Brand files your agent reads every time |
| Visual editor | Drag-and-drop builder with 250+ templates | Drag-and-drop editor with templates | Infinite canvas, edit by hand or in chat |
| Bring the emails you already have | Partly: Custom-coded templates; sending them needs Standard | HTML editor for your own code | HTML, MJML, React Email, Figma or a forwarded email |

### Automation

| | Mailchimp | Brevo | Brew |
| --- | --- | --- | --- |
| Event-triggered automations | Signups, store activity and dates | Custom events and site activity, Standard and up | Stripe, Shopify, Clerk, Supabase or your own events |
| Automations on the first paid plan | Partly: Up to 4 steps on Essentials; none on Free | Partly: Up to 2,000 contacts on Starter; unlimited from Standard | No step or flow limits on any plan |
| Builds an automation from a description | Partly: AI fills in pre-built flow templates, Standard and up | Partly: Aura builds the workflow; you add each email | Emails, waits and branches together |
| Product recommendations | On every plan | AI recommendations on Professional | Not built in |

### Channels

| | Mailchimp | Brevo | Brew |
| --- | --- | --- | --- |
| Landing pages, forms and websites | Landing pages and a website builder | Forms from Starter; landing pages from Standard | Email only |

### Agents and developers

| | Mailchimp | Brevo | Brew |
| --- | --- | --- | --- |
| MCP server for AI agents | Partly: Searches the docs; a separate one for transactional email | Contacts, campaigns, CRM, SMS and WhatsApp, on an API key | Every Brew tool, in Claude, ChatGPT, Cursor and Grok |
| Works in Claude and ChatGPT | Partly: Connectors draft campaigns, Standard and up | Partly: Reads your data and saves drafts; no sending | Designs, sends and runs automations from the chat |
| API | Marketing API and webhooks | REST API, SMTP relay, SDKs and webhooks | REST API, typed SDK and CLI |

### Pricing

| | Mailchimp | Brevo | Brew |
| --- | --- | --- | --- |
| Getting started | Free plan: 250 contacts, 500 sends a month | Free plan: 300 emails a day, up to 100,000 contacts | Free trial with 500 AI credits and 1,000 sends |
| First paid plan | Essentials, from $13/month for 500 contacts; no AI features | Starter, from $9/month: 5,000 emails, up to 500 contacts | Growth, $99/month: 10,000 AI credits and 50,000 sends |
| Next plan | Standard, from $20/month for 500 contacts; adds AI and longer flows | Standard, from $18/month: adds A/B tests and full automation | Pro, $249/month: 25,000 AI credits and 200,000 sends |
| Top plan | Premium, from $350/month for 10,000 contacts: phone support and SSO | Custom price: unlimited contacts, SSO and a dedicated IP | Enterprise: custom volume and a dedicated account manager |

### Security and compliance

| | Mailchimp | Brevo | Brew |
| --- | --- | --- | --- |
| ISO 27001 | SOC 2 reports and ISO 27001 | ISO 27001:2022 certified | Not yet; security review and DPA on request |

## Where Mailchimp is stronger

- Landing pages and a website builder in the same account as your email.
- Product recommendations on every plan, Free included. Brevo’s AI recommendations come with Professional.

## Where Brevo is stronger

- Billed on emails a month, with a free plan of 300 emails a day for up to 100,000 contacts. Mailchimp’s free plan covers 250 contacts.
- Transactional email on every plan. On Mailchimp it is a paid add-on from Standard.
- SMS on every plan with credits, WhatsApp on Professional, and a sales CRM with deals and pipelines.
- An MCP server for contacts, campaigns, CRM, SMS and WhatsApp. Mailchimp’s MCP server searches its docs.

## Where both fall short

Neither designs a finished, on-brand email. Mailchimp’s AI writes copy and subject lines; Brevo’s Aura writes copy, and its full email generator is a beta for some users.

Teams that move to Brew tell us AI drafts from tools like these rarely look like their brand, so someone still redesigns them.

Neither builds an automation and its emails together from a description: Mailchimp’s AI fills in flow templates, and Aura builds the workflow for you to add each email.

## Pricing at the same list size

At 500 contacts, Brevo Starter is $9/month for 5,000 emails and Mailchimp Essentials $13/month. Brevo Standard, which adds A/B tests and full automation, starts at $18/month; Mailchimp Standard, which adds AI features and longer flows, at $20/month.

Mailchimp bills on contacts, unsubscribed ones included and counted once per audience. Brevo bills on emails a month, and each Starter and Standard tier also caps how many contacts you can store.

Brew bills on emails sent and AI credits, with unlimited contacts: Growth is $99/month for 50,000 sends and 10,000 AI credits.

## When to consider Brew

Brew is fully agentic: your agent designs on-brand emails, sends them and runs your automations. Unlimited contacts on every plan. OAuth and organization-scoped MCP connections ask you to confirm live sends and launches. Brand-scoped API keys can execute permitted calls without the MCP confirmation step.

- [Brew vs Mailchimp](https://brew.new/compare/brew-vs-mailchimp.md)
- [Brew vs Brevo](https://brew.new/compare/brew-vs-brevo.md)

## Your agent runs your lifecycle email.

Connect Claude, ChatGPT, Cursor or Grok over MCP and your agent gets every Brew tool. It designs emails from your brand, builds audiences, runs automations and schedules sends. OAuth and organization-scoped MCP connections ask you to confirm live sends and launches. Brand-scoped API keys can execute permitted calls without the MCP confirmation step.

## Every email designed from your brand.

Paste your website and Brew writes your brand into two files your agent reads for every email. Describe the email and it appears on the canvas, ready to edit by hand or in chat.

## Questions

### Is Mailchimp or Brevo better for multichannel marketing?

Brevo, for most teams that want more than email: SMS on every plan with credits, WhatsApp on Professional, a sales CRM and transactional email in one account. Mailchimp has SMS as a paid add-on in some countries, landing pages and a website builder, and product recommendations on every plan.

### Which is cheaper, Mailchimp or Brevo?

At 500 contacts Brevo costs less: Starter is $9/month for 5,000 emails, against $13/month for Mailchimp Essentials. Brevo’s free plan also allows up to 100,000 contacts, where Mailchimp’s stops at 250. Brevo’s price follows the emails you send, though each tier caps stored contacts; Mailchimp’s follows your contacts, unsubscribed ones included.

### Which has better AI, Mailchimp or Brevo?

Brevo goes a little further: Aura builds automation workflows, its MCP server works with contacts, campaigns, CRM, SMS and WhatsApp on an API key, and full email generation is a beta for some users. Mailchimp’s AI writes copy, subject lines and preview text and fills in flow templates on Standard and up, and its MCP server searches the docs. Both connect to Claude and ChatGPT to draft, not send. Neither designs a finished, on-brand email; Brew does.

### Is there an alternative to Mailchimp and Brevo?

Brew, if you want an agent to run your email. Your agent designs finished, on-brand emails from your brand, sends them and runs your automations, with unlimited contacts on every plan. Brew is email only, so SMS, WhatsApp, a sales CRM and landing pages stay in another tool.

### Can I use Brew with Mailchimp or Brevo?

Yes. Connect either in Brew and save any email as a Mailchimp or Brevo template, then use it in that platform.

## Sources and review

Brew publishes this comparison. Brew Team reviewed the linked first-party documentation. This is a documentation review, not a claim of hands-on testing of every product. Pricing and plan limits can change.

Work at Mailchimp or Brevo? If anything on this page is wrong or out of date, email support@brew.new and we will correct it. We want to compete on the product, not on a mistaken comparison.

- [Mailchimp plans](https://mailchimp.com/pricing/marketing/)
- [Mailchimp pricing plans: what counts as a contact](https://mailchimp.com/help/about-mailchimp-pricing-plans/)
- [Mailchimp AI tools](https://mailchimp.com/solutions/ai-tools/)
- [Mailchimp and Claude](https://mailchimp.com/resources/connect-mailchimp-to-claude/)
- [Mailchimp MCP server](https://mailchimp.com/developer/marketing/build/ai-tools/mcp-server)
- [Mailchimp customer journeys](https://mailchimp.com/help/about-customer-journeys/)
- [Mailchimp security](https://mailchimp.com/about/security/)
- [Brevo pricing](https://www.brevo.com/pricing/)
- [About Brevo's pricing plans](https://help.brevo.com/hc/en-us/articles/208589409)
- [Generate marketing content with Aura](https://help.brevo.com/hc/en-us/articles/11994642550674)
- [Brevo connector for Claude](https://help.brevo.com/hc/en-us/articles/35030032898194)
- [Brevo MCP server](https://help.brevo.com/hc/en-us/articles/27978590646802)
- [Export your contacts from Brevo](https://help.brevo.com/hc/en-us/articles/5310065850642)
- [Brevo security](https://www.brevo.com/security/)
- [Brew vs Mailchimp](https://brew.new/compare/brew-vs-mailchimp)
- [Brew vs Brevo](https://brew.new/compare/brew-vs-brevo)
- [Brew pricing](https://brew.new/pricing)
- [All Brew comparisons](https://brew.new/compare)

Updated October 2026