# CineConcerts moved to Brew, and its open rates went way up

Andrew Alderete leads brand at CineConcerts. It moved its email from Squarespace to Brew, and open rates are way up.

Canonical: https://brew.new/customers/cineconcerts

## At a glance

- Moved from: Squarespace
- Industry: Live film concerts
- Result: Much higher open rates

> Brew lets a small team send email that feels as big as the shows we put on.
> Andrew Alderete, Head of Brand, CineConcerts

## Before Brew

CineConcerts puts iconic films on stage with a full symphony orchestra playing the score live, from the Harry Potter Film Concert Series to summer nights under the stars, and runs its own store for fans. **Email is how those fans hear about every new show and every limited drop.**

**Until this summer, those emails went out from Squarespace.** A small team looks after the brand, the social channels and the store, so every campaign has to come together quickly and still look like CineConcerts.


## What changed

**Brew pulled CineConcerts’ brand, so every campaign starts in its look and type.** The team describes the email it wants and edits it with AI, from concert announcements like Film Music Under the Stars to the Harry Potter 25th Anniversary collector pin.

**Si Peng, who runs social media and brand marketing, points to the editing.** What she likes most is quick and easy editing with AI, along with great communication and fast solutions from the support team.


## The results

**Open rates are much higher than they were on Squarespace.** The emails launching the Harry Potter 25th Anniversary collector pin were opened by up to 79% of recipients.

**In Andrew’s words, Brew lets a small team send email that feels as big as the shows they put on.**

## Read more

- [CineConcerts](https://cineconcerts.com)
- [All customer stories](https://brew.new/customers.md)