# myWOD went from Outlook BCCs to newsletters that open above 60%

Joseph Lagor built myWOD, a workout tracking app. He moved its email from Outlook to Brew, and every newsletter opens above 60%.

Canonical: https://brew.new/customers/mywod

## At a glance

- Moved from: Outlook
- Industry: Fitness app
- Result: 60%+ opens on every newsletter

> Loving the service. Brew connects to my app, so every member gets the right email without me sending a thing by hand.
> Joseph Lagor, Founder, myWOD

## Before Brew

myWOD is a workout tracking app for CrossFit and functional fitness athletes: log every workout, chase PRs, keep a streak going and back it all up to the cloud. **Joseph Lagor built it, and he keeps shipping what members ask for.**

**Telling members about it meant Outlook, with everyone in BCC.** No design, no way to see who opened, and no way to reach someone at the moment it mattered, like the day they subscribed or the day they cancelled.


## What changed

**Brew pulled myWOD’s brand, and the monthly newsletter became a designed recap of what shipped:** the timer members asked for, Cloud Backup, streaks, and the app’s first renewal milestone.

**Then Joseph connected the app itself.** RevenueCat tells Brew when someone subscribes or cancels, so a new subscriber gets a thank-you and a cancellation gets a personal “before you go” note, automatically. In October he added a Day 0, 3 and 7 onboarding flow, triggered by events from the app and shaped by what each new member has done.


## The results

**Every monthly newsletter since the move has opened above 60%, and the first one reached 83%.** Newsletters that went out as a BCC from Outlook now land as designed, on-brand emails that members read.

**The emails the app sends on its own do even better.** The thank-you to new subscribers is opened by 82% of them, and the “before you go” note by 78% of members who cancel.

**In Joseph’s words, he is loving the service,** and the app now sends the right email to every member without him sending a thing by hand.

## Read more

- [myWOD](https://mywodapp.com)
- [All customer stories](https://brew.new/customers.md)