# What renewal conversations look like now.

Canonical: https://brew.new/templates/attio/what-renewal-conversations-look-like-now

Brand: attio.com
Category: newsletter

![Preview of What renewal conversations look like now.](https://cdn.brew.new/email-preview-56562c059c2ef73a-tracking_r57kpdqcehjgdp97zjh2yabn398et3hj-1789996868637.png)

## Email content

Attio

Renewal used to be a contract event. Something you showed up to and defended. That's no longer how it works.

Bo Sun, Global Head of Customer Success at Notion, describes a different model. At Notion, CS doesn't wait for the renewal conversation. They're building workflows inside customer accounts from the first week, running AI workshops, and measuring impact in the customer's own terms. Retention flows naturally from that. So does expansion. In GTM Atlas, Bo explains what the renaissance CSM actually does all day.

Attio's workflows, tasks, and calendar sync give CS teams the infrastructure to stay close to every account without the manual overhead. Log back in and set it up.

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