# Never let a signup go cold again

Canonical: https://brew.new/templates/brew/never-let-a-signup-go-cold-again

Brand: brew.new
Category: newsletter

![Preview of Never let a signup go cold again](https://cdn.brew.new/email-preview-5fefc92e9eba454e-tracking_r57wh0h1zvjnet1hcj4qfdcsvn8dt2mf-1788998676313.png)

## Email content

BrewSign in

Brew automations

Automations

Never let a signup go cold again

Hi there,

I'm Thomas, CTO and co-founder of Brew.

An automation is an email that sends itself when something happens.

Like a new signup or a purchase. It can be one email or a few.

You set it up once. It runs on its own.

You might know these as flows or journeys in other tools. Same idea.

In fact, you are reading an automated email right now.

The fastest path to value is to connect one event from a tool you already use.

Stripe, Clerk, Shopify, Stytch, Supabase, WorkOS, and RevenueCat.

You can build it from chat. Or run it from Claude, Cursor, or your own backend through Brew's MCP.

Try this prompt

When a new user signs up with Clerk (the user.created event), build a welcome automation that sends an on-brand welcome immediately, then an activation tip 2 days later. Personalize the hero with the new user's first name.

Try this prompt

When a Stripe checkout completes (checkout.session.completed), send a polished receipt confirming the purchase, the amount paid, and what happens next.

What an automation looks like

Signed up

→

Wait 1 day

→

Send welcome

Here's what teams put on autopilot with Brew:

01

Welcome new signups automatically

The moment someone joins, Brew greets them and walks them into the product. No manual sends.

02

Win back people who've gone quiet

Catch users before they drift off with a timely nudge that pulls them back in.

03

Trigger from your own events

Fire flows from Stripe, Shopify, or your own app. Brew listens and sends at the right moment.

"I have been a happy Brew user for some time now. The team is incredible, the UX is beautiful, and this feels like what modern email marketing should become."

Ohans Emmanuel

Product Hunt — Product of the Week #1

A signup who hears from you in the first week is far more likely to stick. Automations make that happen without you lifting a finger after setup.

Build an automation

Prefer a hand? Book time with us.

All the best,

Thomas

P.S. This email took me a few minutes and a couple of prompts to create in Brew. Remix it here →

Now it's your turn. What will you Brew?Let's get brewing.

Thomas, CTO and Co-founder of BrewThomas

CTO & Co-founder

thomas@brew.new

Product Hunt — Product of the Week #1

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